CATERPILLAR
Walk by most any job site and chances are you'll see a Cat at work. Since 1910, It's these yellow giants that have been hard at work help build the world we live in.
I grew up loving Cats. My son loves Cats. Show me a kid who doesn't yell "Digger" when he sees a Cat on the street and I'll show you a kid that needs glasses.
So when they came to us asking for a new brand platform to help reinvigorate the brand and attract a new customer base overseas, we did more than just say yes. We rolled up our sleeves and got down to work.
"Built for it" was the global platform we launched three months later.
JERRY
DUGAN.
[ WRITER / GCD / PROBLEM SOLVER ]
Thanks for stopping by. I’m thinking you’re super busy. So I'll be quick.
The work you'll find here represents some of my twenty-plus years of building brands, creating global platforms and campaigns, running pitches, and guiding and growing teams to make work that matters. The kind that helps businesses solve problems. Big ones. Hairy ones. Real grown-up ones. By getting heads thinking. And hearts racing. Work like that sticks. It sells. And it wins awards.
Telling stories. Making waves. Stirring things up. This is what we do as creative people. And I feel incredibly lucky to be doing it every day.
Take a look around. If you like what you see, head over to the "about" section. I’ll tell you a story. Or skip it and let's get that awkward first Zoom call going for a chat. Promise I'll wear something nicer than my quarantine sweatpants.